The new formulation is a true breakthrough being introduced by Colgate. Most products today rely on fluoride alone, whereas the new Colgate Maximum Cavity Protection gives you the best ever.

- The new Colgate Maximum Cavity Protection offers 4X Power for Strengthening Teeth ** There are numerous clinical studies that show the superior performance of the New Colgate Maximum Cavity Protection vs regular fluoride toothpastes.

- New Colgate Maximum Cavity Protection with Amino Power ⁺ , adds natural calcium * to your family’s teeth, keeping their smiles strong from within. ⁺ Amino Power refers to the unique formula containing arginine and an insoluble source of calcium and fluoride * Helps add natural calcium from saliva through Fluoride Action.

- Protects all around teeth, even where a toothbrush doesn't reach.
- Has a great mint taste that freshens breath.
- Removes plaque to help prevent tartar build up*.
- Cleans and makes teeth whiter*.
- Protects against exposed root caries.
- Contains Calcium and Active Fluoride Formula that strengthens teeth.
- Repairs early decay spots.